Impressive developments in VR content and technology mean content creators can look forward to dynamic new opportunities.
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Virtual Reality (VR) is revolutionizing the advertising and content creation industry, and it shows no signs of slowing down. In fact, some major brands are pushing the boundaries of VR to engage fans and take this futuristic technology to new heights. Let’s explore how these five brands are using VR in innovative ways that are sure to captivate audiences.
Airbnb VR Previews
According to The Verge, Airbnb is pushing the boundaries of VR by developing 3D scanning and 360-photo tours of their hosts’ properties. They are even experimenting with augmented reality overlays to enhance the guest experience by providing additional information about the rentals. This ambitious project aligns with Airbnb’s new mantra of “today’s travel is experiential travel.” To learn more about this exciting technology, check out the full post on Airbnb’s blog.
Ikea VR Shopping Game
Ikea is taking virtual reality to the next level by incorporating gamification into the customer shopping experience. After successfully launching an AR app, Ikea is now betting big on VR. They recently introduced an in-store pop-up “pillow toss” game in North Texas, allowing nearly 300 people to experience VR firsthand. Additionally, they have officially released the Ikea Place app, which brings the power of VR shopping to your fingertips. Discover more about this exciting development here.
Star Wars VR Experience
The Star Wars franchise is known for its groundbreaking technologies, and VR is no exception. In anticipation of the opening of Star Wars: Galaxy’s Edge, the brand has launched the “Star Wars: Secrets of the Empire” immersive VR experience at Disney Springs. This cutting-edge experience combines full-contact VR technology with state-of-the-art tactile VR vests, allowing guests to explore a virtual world in a truly immersive and untethered manner. Dive into the full adventure
NFL Fan Experience
The National Football League (NFL) and NextVR have joined forces to provide football fans with an immersive post-game experience. Through the NextVR app, fans can access pre- and post-game VR content featuring highlights from select games in the 2017 season. This partnership has taken VR sports viewing to a whole new level. Get a closer look at the full experience or check out the press release for the complete schedule.
L.A. Noire and VR Games
Video games are at the forefront of the VR revolution, and L.A. Noire: VR Case Files is generating significant buzz in the gaming community. This game showcases the accessibility and playability of VR, which is beneficial not only for gamers but also for brands, content creators, and professionals in the video and film industry. Discover more about the exciting future of VR gaming in this insightful article from Kotaku.
For more articles on VR and future technologies, check out these links:
- Tech and Film: 7 Innovations Changing the Industry
- Leading a Revolution: Studios Producing Virtual Reality Films
- 3 Top Options for Capturing Awesome VR Footage
- How to Use the Free GoPro VR Effects in Premiere Pro
- Augment Reality with These After Effects HUD Tutorials
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