Video marketing is an exciting and ever-changing field, filled with endless possibilities and potential pitfalls. Get valuable insights from Wipster’s CEO.
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Over the past six months, Rollo Wenlock, the CEO of Wipster, has been sharing his knowledge and expertise through a YouTube video series called The Daily WiP. With almost 100 episodes under his belt, Wenlock’s videos are a treasure trove of valuable information.
There’s a lot to learn from Wenlock, not only because he practices what he preaches by creating and sharing content without worrying about perfection, but also because of his extensive connections in the media industry.
In this post, I’ve handpicked three key lessons that Wenlock can teach video producers, editors, directors, and producers about the world of video production and marketing.
Offer More Than Video
If you want to elevate your video production game in 2018, it’s time to think beyond your creative skills. How can you provide an end-to-end solution for your clients that delivers better results for them and higher income for you?
This is the crucial point that Wenlock emphasizes in episode 51 of The Daily WiP. Sharing ideas and offering comprehensive services, even if they’re not perfectly polished, can be highly profitable, especially when working with smaller clients who lack in-house teams or agency support.
Instead of just delivering the final video files, can you take on the responsibility of content delivery and distribution? Wenlock suggests asking for access to your clients’ social media accounts as an example.
By doing so, you can deepen your client relationships, provide regular metric-based reporting, and gain valuable insights that can be applied to future projects. This data-driven approach allows you to understand audience engagement and create more impactful videos for your clients.
Freelancers Working with Brands
Brands aren’t just buying videos from you, they’re buying outcomes. —Rollo Wenlock
In episode 21, Wenlock delves into the evolving relationship between brands and freelance creatives in an era where every brand is becoming a content machine.
He offers intriguing suggestions on how you can better serve your clients, such as up-skilling their in-house staff or transitioning to a subscription-based business model.
By adopting a subscription model, where clients pay a monthly fee, you have the potential to increase your earnings. Clients may appreciate the convenience of receiving regular online content to share with their customers, eliminating the need for per-production budgets.
While this approach requires careful management of client demands, it can provide a steady cash flow and allow you to build stronger relationships with your clients.
Look Back Before You Move Forward
In episode 80 of The Daily WiP, Wenlock emphasizes the importance of auditing your video history. While he primarily addresses brands producing video content, this practice is equally valuable for creatives serving these clients.
By examining your client’s past videos and their impact, you can gain valuable insights. This analysis can help you identify successful videos, determine the effectiveness of an episodic approach, and establish realistic benchmarks for future projects.
With this knowledge, you can develop ideas that resonate with your client’s audience, decide whether to create teasers or follow-up content, and set realistic goals for views and engagement.
Learn More
There’s a wealth of knowledge to be gained from Wenlock’s Daily WiP series. I highly recommend exploring this playlist for more valuable insights.
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