Here’s everything you need to know to show the who, what, when, where and why in your B-Roll.
Top image by nikkytok
Video journalism is not just about reporting the news. It’s about telling a visually captivating story. To achieve this, we need to break down the elements of your story so you can build a compelling package.
Exposition Shots
These shots are the ones that set everything up. While they don’t necessarily have to be shot first, it’s often helpful to capture them when scoping out the scene.
Signage
Image from Vice
Exteriors
Image from Vice
Scenic Timelapses
Your goal is to establish the who, what, when, and where as much as possible. The “why” will come through the narrative (see below).
Narrative Shots
These shots are the ones that tell your story. While it’s not always the case, I prefer to conduct interviews first so I can capture the subjects in action. While the exposition shots are often static, the narrative B-Roll should truly explore the environment.
Action Shots
Over the Shoulder (OTS) Shots
Your goal with these shots is to visually convey the story as effectively as possible. If done right, viewers should be able to understand the video even without sound.
Wrap-Up Shots
These shots are where you drive home the “why.” Whether it’s to inspire a call-to-action or evoke an emotional response, you need to give your viewers something to hold onto after the video ends.
Slow Motion
Image from Evan Burns
Curtain Shots
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