Are you ready to make your film or video a hit? It all starts with a killer trailer. A well-crafted trailer can be the difference between a box office smash and a flop. But how do you create a trailer that will get people excited? Let’s take a look at some examples.
Trailers have come a long way since the days of revealing the entire story. Now, trailers are fast-paced, high-energy videos with multiple edits that build suspense and excitement. The trailer is perhaps the film studio’s best marketing tool, and it can make or break box office sales.
Take The Princess Bride, for example. The studios didn’t know how to market it in their trailers, so it didn’t do well in the theater. But it developed a cult following and has a 97% score at Rotten Tomatoes. On the other hand, Suicide Squad received negative reviews but made just under $750 million worldwide thanks to an amazing trailer.
So, what makes a good trailer? First and foremost, you need to excite your audience. You need to present your film as more than just something to watch. It needs to be something to be a part of. Build suspense and hype, like the teaser trailer for IT. It sets its tone with eerie music and hints at the terror to come. It gives us just enough information to want more.
Music and editing are also key factors. Choose music that helps an audience unfamiliar with your project get excited about what they’re seeing. And don’t give away too much! Don’t ruin the plot twist of your own movie like the trailer for Terminator: Genisys did.
Keep all of this in mind when cutting a trailer for your next project. Make it an experience, make it cool, and keep a few tricks up your sleeve. With a killer trailer, your film or video can be a hit.
