The post-production world is buzzing with news that Avid, the media editing software vendor, is exploring a sale. While this may not come as a surprise to those in the industry, it’s still a significant development. Avid has had its ups and downs over the years, with both Media Composer and ProTools struggling to keep up with their competitors from a technology standpoint. However, they remain stalwarts in the post-production industry, with a large market share in post houses and facilities worldwide.
The news has sparked a lot of discussion on Twitter, with some speculating that Adobe, Apple, Blackmagic, or Telestream might buy Avid. However, it’s unclear what the future holds for Media Composer and ProTools. One thing is for sure, though: Avid’s tools are still reliable workhorses that get the job done.
In the meantime, we’ll keep editing and mixing with them, and we’ll be watching this story closely. And if you’re interested in other post-production news, check out our reviews of CrumplePop Audio Suite from BorisFX, Blackmagic Cloud Store, and AI tools.
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