Get ready for some hot takes on RED cameras! We asked our content creators to share their thoughts on everything from accessories to investments to the company’s future, and they didn’t hold back. In this new editorial series, Hot Beats, we’re dishing out our opinions on current trends and gear to spark an interactive conversation with you. Keep in mind that these are personal opinions, so take everything with a grain of salt. And if you agree or think our assessments are hot garbage, let us know!
First up, Chuck Crosswhite reminisces about the days when RED was the belle of the camera ball. But now, he’s not feeling the hype and has zero desire to dive into the RED game. He points out that the company has dug its claws into its users by using proprietary attachments, cards, or accessories, making it expensive to get the camera production-ready. Chuck also notes that RED is in a dangerous “no man’s land” middle ground, where the least amount of potential clients can be found. However, he does commend RED for producing high-quality cinematic images and for having a strong community through the REDUSER
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