Are audiences bloodthirsty or just looking for a more adult take on their favorite characters? The rating of a film plays a crucial role in determining the audience it will attract. For summer action films, producers must decide whether to create an R-rated film with strong adult appeal or something more accessible for larger audiences. But how do they make this determination?
Rossatron’s video essay on the importance of blood in film highlights how a lack of blood in violent action scenes creates a lack