Are you looking to create a killer Facebook video ad campaign for yourself or a client? Look no further! Despite recent negative PR, Facebook still reigns supreme among social media platforms and its advertising platform is one of the most advanced and sophisticated apps for digital marketers. And with video being a huge part of Facebook’s future, it’s important to keep these five tips in mind when creating your video ads:
1. Mobile-Friendly Content: With 75% of users viewing Facebook on a mobile device, mobile-friendly video content is more important than ever. This means creating vertical video, newsfeed-friendly content that delivers quick information and is muted until clicked. Check out Facebook’s page dedicated to successful video campaigns for more tips.
2. Keep it Short: According to Facebook, 47% of a video’s value is delivered in the first 3 seconds. This means more opportunities to create Facebook-exclusive content that keeps these rules in mind.
3. Community-Focused Content: Facebook has made a major push to get back to its community-focused roots, so creating content that speaks to your audience is key.
4. Strive for Authenticity: Authenticity trumps everything on Facebook, so make sure your content is genuine and resonates with your audience.
5. Encourage Engagement: Encourage engagement at every level to get the most ROI out of your video content ad campaigns. This means including strong calls to action that encourage comments, tags, and shares.
For more Facebook video specs, stats, and advice, check out Facebook’s video page. And for more video content marketing articles, check out the links below.
Other Articles
Netflix’s Rise Threatens the Future of Movie Theaters
