Get ready for a groundbreaking collaboration between traditional print publishing and augmented reality! W Magazine has teamed up with filmmaker Steven Klein, The Mill, and Katy Perry to create an incredible AR experience for the cover of their September 2017 issue. This is not your average magazine cover – it’s a gateway to a whole new world of AR content. By simply scanning the cover with an iOS or Android app, viewers can unlock a series of short films, interactive features, and AR-enhanced fashion portfolios.
As filmmakers, we’ve seen the growth of augmented reality in our field, but this collaboration takes it to a whole new level. Steven Klein worked as director to craft this unique AR experience, which includes a video and audio message from Katy Perry herself. But the fun doesn’t stop there – as you flip through the magazine, you can scan other pages marked with an AR-activated W icon to unlock even more content. You’ll be treated to beautifully crafted visuals, films, and even a panoramic, 360-degree view of the shoot’s set.
Filmmaker Steven Klein had this to say about the project: “We perceive magazines as flat planes of expression. But now, through new technology, we have broken those laws and can render a picture as a living entity.” With the help of The Mill, Klein pushed the limits of what was possible and created a cinematic and colorful world that will leave you in awe.
This collaboration is just the beginning of what’s possible with augmented reality in the filmmaking process. As more and more media come together to create new experiences for audiences, we can expect to see even more groundbreaking work like this in the near future. Want to bring augmented reality to your own project? Check out this article to find out how.
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