Are you a professional videographer or filmmaker looking to expand your personal brand and find new work opportunities? Look no further than LinkedIn! While it may not be as user-friendly as other social media networks, LinkedIn offers a number of opportunities to make connections and grow your professional network. Here are five tips to help you take full advantage of your LinkedIn profile:
1. Show Your Work: As a video professional, it’s important to show off your work early and often. LinkedIn now offers several ways to do this, including featuring a link to your professional portfolio page and including links or uploads of work samples under your jobs in the Experience section.
2. Highlight Your Experience: Your Experience section will be one of the first places employers or clients will look, so be sure to explain your role and job duties for each entry. Freelancers can even create a Freelance Experience entry that includes up-to-date samples of their most recent work.
3. Get (and Give) References: References are a great way to validate your skills and expertise. Consider exchanging references with colleagues or even writing out references for others to submit on your profile.
4. Be Upfront About Your Ideal Projects/Jobs: If you know exactly what you’d like to accomplish, there’s no reason you shouldn’t put that on your profile to let people know. LinkedIn connects employers with employees, so if you feed it what you’re looking for, it will work for you.
5. Don’t Bury Contact Info: Make it easy for potential clients or employers to contact you by including your preferred contact info in your first summary section with suggested instructions on how to best contact you.
Ready to take your LinkedIn profile to the next level? Check out these additional resources for finding clients and developing your brand. And don’t forget to browse our full collection of video production articles for even more tips and tricks!
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